Public Relations (PR)
Strategic media placements and features in prestigious publications to boost your visibility and establish your authority.
Elevate Your Visibility & Authority
In today's media-saturated world, strategic public relations is essential for authors and thought leaders who want to stand out, build credibility, and amplify their message. At Writing Fortress, we understand that being featured in respected publications and media outlets doesn't just increase your visibility—it fundamentally transforms how your audience perceives you and your work.
Our comprehensive PR services are designed to position you as the authority in your field, securing high-value media placements that align with your expertise and resonate with your target audience. We leverage our extensive network of media contacts and deep understanding of what makes a compelling story to create opportunities that showcase your unique perspective and insights.
Whether you're launching a book, building your thought leadership platform, or establishing your legacy, our strategic PR approach will help you control your narrative and maximize your impact in the marketplace of ideas.
Our PR Services
We offer a comprehensive suite of public relations services designed to elevate your visibility and establish your authority.
Media Relations
Strategic outreach to journalists, editors, and producers to secure features, interviews, and mentions in relevant publications and programs.
Press Release Development
Crafting compelling, newsworthy press releases that capture media attention and effectively communicate your story.
Media Training
Comprehensive preparation for interviews, including message development, question anticipation, and on-camera coaching.
Podcast Tour Strategy
Targeted outreach to secure guest appearances on podcasts that reach your ideal audience and align with your expertise.
Bylined Article Placement
Development and placement of thought leadership articles under your name in prestigious publications in your industry.
Speaking Opportunity Sourcing
Identifying and securing speaking engagements at conferences, events, and panels relevant to your expertise and audience.
Crisis Management
Strategic guidance and response planning to protect your reputation during sensitive situations or public scrutiny.
Media Monitoring
Comprehensive tracking of media mentions, sentiment analysis, and competitive positioning in the media landscape.
PR Campaign Management
End-to-end planning and execution of strategic PR campaigns tied to book launches, business milestones, or thought leadership initiatives.
PR Packages
Choose from our strategic PR packages or request a custom solution tailored to your specific goals and timeline.
Launch
PR support for book launches and events
- Press release development & distribution
- Media kit creation
- Targeted outreach to 15-20 relevant media outlets
- Interview preparation
- Basic media monitoring
- 30-day campaign
- Campaign results report
Authority
Comprehensive PR for thought leaders
- Everything in Launch package
- Thought leadership strategy development
- Bylined article creation & placement (2)
- Podcast tour (3-5 appearances)
- Advanced media training
- Expanded media outreach (30-40 outlets)
- Speaking opportunity sourcing
- 90-day campaign
- Monthly progress reporting
Legacy
Premium PR for long-term visibility
- Everything in Authority package
- Comprehensive media strategy
- Premium publication targeting
- Bylined article placement (4+)
- National media campaign
- Award and recognition submissions
- Crisis management planning
- Extensive podcast & speaking tour
- 6-month campaign
- Dedicated PR specialist
- Quarterly strategy sessions
Need a customized PR approach? We'll create a bespoke strategy tailored to your specific goals, audience, and timeline.
Request Custom StrategyWhere We Can Feature You
Our extensive media network includes prestigious publications, programs, and platforms across various industries.
*Actual placements depend on editorial fit, timing, and news cycles. We target publications most relevant to your expertise and audience.
Our PR Process
We follow a strategic, results-driven process to secure valuable media coverage and build your authority.
01.01.Discovery & Strategy
We begin by understanding your goals, expertise, and unique story, then develop a customized PR strategy that targets the right media outlets and opportunities.
02.02.Message Development
We craft compelling messaging, press materials, and pitch angles that capture media interest and effectively communicate your unique value and perspective.
03.03.Media Outreach
Our team leverages established relationships with journalists, editors, and producers to secure coverage opportunities aligned with your goals.
04.04.Interview Preparation
We thoroughly prepare you for each media opportunity with briefing documents, message points, and practice sessions to ensure you deliver compelling interviews.
05.05.Coverage Amplification
Once coverage is secured, we help you maximize its impact by strategically sharing and repurposing it across your platforms and marketing channels.
06.06.Measurement & Refinement
We continuously track results, analyze impact, and refine our approach to ensure your PR campaign delivers maximum value and achieves your goals.
The Power of Strategic PR
Strategic public relations delivers significant benefits that extend far beyond simple visibility.
Of consumers trust earned media (PR) over traditional advertising
Higher credibility for authors featured in prestigious publications
Increase in speaking fees after securing major media features
Average boost in book sales following strategic PR campaigns
Client Success Stories
The PR campaign Writing Fortress designed secured features in Forbes, Entrepreneur, and three major industry publications. The credibility boost has been transformative for my career.
Jonathan Reynolds
Business Author & Consultant
Their media training prepared me perfectly for my television appearances. I felt confident and articulate, and the exposure led to a significant increase in book sales and speaking engagements.
Dr. Maria Sanchez
Health & Wellness Expert
The thought leadership articles they placed for me in key publications established me as an authority in my field overnight. The ROI on their PR services has been exceptional.
David Chen
Technology Entrepreneur & Author
Frequently Asked Questions
Can you guarantee media placements in specific outlets?
While we can't guarantee coverage in specific outlets (no ethical PR firm can), our strategic approach and established media relationships significantly increase your chances of securing valuable placements. We target publications and programs most relevant to your expertise and audience, and our track record demonstrates consistent success in securing high-quality media coverage.
How long does it take to see results from a PR campaign?
PR is typically a medium to long-term strategy, with initial results often appearing within the first 4-8 weeks of a campaign. Major media placements may take longer, especially for prestigious publications with longer lead times. We set realistic expectations and provide regular updates on our progress and pipeline of opportunities.
What makes a story newsworthy?
Newsworthiness is determined by several factors including timeliness, relevance to current trends, uniqueness, human interest, controversy, or connection to prominent people or brands. Our team excels at identifying and developing the most compelling angles in your work or expertise that will capture media interest.
How do you measure PR success?
We track multiple metrics including quantity and quality of media placements, reach and audience demographics, message penetration, website traffic from media referrals, social media engagement with coverage, and impact on business objectives like book sales or speaking engagements.
What should I do to prepare for media interviews?
Our comprehensive media training will prepare you for interviews, but generally, you should: know your key messages, anticipate difficult questions, practice concise answers, understand the outlet's audience and style, prepare relevant stories or examples, and be authentic while staying on message.
Can PR help if I've had negative publicity in the past?
Yes, strategic PR can help reshape public perception through thoughtful reputation management strategies. We can develop approaches to address past issues while shifting focus to your current contributions and expertise. Transparency, authenticity, and consistent positive visibility are key elements in our reputation management approach.
Ready to Amplify Your Visibility?
Strategic public relations can transform how the world perceives you and your work. Let us help you secure the media coverage that establishes your authority and expands your influence.